How to choose the right advertising content format for public relations via LED display?
Start with the key question: What do we want to communicate?
Before designing content, organizations should first ask themselves what the main objective of the communication is. For example:
Hotels
· Increase room bookings
· Promote meeting rooms
· Promote wedding packages
· Promote restaurants
· Build the hotels image
Shopping malls
· Store promotions
· Special activities
· Events
Hospitals
· Service information
· Appointments
· Health campaigns
Government agencies
· Public announcements
· Important notices
· Public campaigns
Once the objective is clear, content design becomes much easier.
What is each type of content suitable for?
1. Static Content
This is the simplest format, consisting of:
· Image
· Logo
· Text
· QR Code
Suitable for:
· Promotions
· Public relations information
· Room promotions
· Restaurant promotions
Advantages
· Easy to read
· Fast to produce
· Low budget
· Suitable for all organizations
Especially for displays installed along roadsides, viewers only have a few seconds. A well-designed static image often communicates better than a complex video.
2. Motion Graphic
This format brings static visuals to life through movement, such as:
· Animated logos
· Scrolling text
· Simple moving visuals
Suitable for:
· Hotels
· Office buildings
· Shopping malls
· Corporate public relations
Advantages
· Attracts more attention
· Creates a modern image
· Makes the brand feel more dynamic
Motion Graphic is currently one of the most popular content formats for LED Displays.
3. Corporate Video
This format tells the organizations story through moving visuals, such as:
· Hotel introduction videos
· Corporate introduction videos
· Project introduction videos
· Service introduction videos
Suitable for:
· Hotel lobbies
· Meeting rooms
· Executive lounges
· Convention centers
Advantages
· Builds corporate image
· Builds credibility
· Communicates the full story
4. Promotion Video
This format focuses on encouraging decision-making. Examples include:
· Room promotions
· Wedding packages
· Meeting and seminar rooms
· Restaurant promotions
Advantages
· Drives sales
· Builds recall
· Increases purchase decision opportunities
5. Real-Time Information
This refers to information that changes instantly, such as:
· Meeting schedules
· Seminar schedules
· Flight Information
· Event Schedule
Suitable for:
· Hotels
· Convention centers
· Airports
· Hospitals
Advantages
· Improves communication efficiency
· Reduces staff workload
· Allows information to be updated at any time
6. Digital Signage Content
This involves managing content through a centralized system. Organizations can define:
· Which screen displays what content
· When it is displayed
· How long it is displayed
Suitable for organizations with multiple screens, such as:
· Hotels
· Hospitals
· Universities
· Government agencies
Advantages
· Easy management
· Centralized content updates
· Reduces operational costs
Choose Content That Matches the Installation Location
Outdoor LED Display
Viewers only have 35 seconds, so the content should use:
Short messages
Large images
Clear contrast colors
Clear Call to Action
Avoid:
Long text
Data tables
Too many details
Indoor LED Display
Viewers have more time to watch, so organizations can effectively use:
Video
Presentation
Motion Graphic
Dashboard
Real-Time Information
to their full potential.
Content Design Techniques That Help People Remember the Brand
1. Use the logo consistently
Viewers may not remember the message, but they can remember the logo.
2. Use corporate colors clearly
Color is one of the key elements of Brand Recall. The more often it is seen, the easier it is to remember.
3. Use as little text as possible
The key principle is: the message should be readable within a few seconds.
4. Focus more on visuals than text
The human brain processes images many times faster than text.
5. Have a clear Call to Action, such as:
· Call for inquiries
· Scan QR Code
· Register
· Book a room
· Contact sales
Common Mistakes
Many organizations often make these mistakes:
Using too much text
Using too many colors
Using too many effects
Changing images too quickly
Having no clear key message
Having no Call to Action
As a result, viewers remember nothing.
A Good LED Display Must Come with a Good Content Management System
Many organizations focus only on display quality, but another equally important factor is the content management system. If content is difficult to change, real-world usage will not be efficient. A good system should support:
Digital Signage
Cloud Management
Network Control
Content Scheduling
Multi-Screen Management
Real-Time Content Update
HSTN Does Not Only Sell LED Displays, but Helps Design the Organizations Communication System
A successful LED Display installation does not depend only on screen size or resolution. It also depends on content design, information management, and choosing technology that matches the organizations objectives. HSTN provides complete LED Display solutions, from on-site surveys, visual system design, signal control systems, Digital Signage systems, LED Display supply and installation, to after-sales service under HSTN Premium Care.
With more than 17 years of experience, HSTN is ready to help organizations, hotels, convention centers, hospitals, and government agencies use LED Displays as more than just display screens, but as communication tools that build image, increase brand recall, and create real business results.
